An 80% discount for second passengers when the first books at full price leads Virgin Voyages’ wave season sales promotion.
The adults-only line, which introduces fourth and final ship Brilliant Lady to the fleet in September, is also offering up to £240 in free drinks.
The wave push includes Brilliant Lady’s Alaska cruises and its five-night maiden voyage from New York to Bermuda.
This month also marks the return of wellness sailings, enhanced with healthy happy hours, high-energy group fitness classes and spa days.
Chief executive Nirmal Saverimuttu said: “A new ship, new experiences and new iconic destinations are just the start of what 2025 has in store for us.
“It’s going to be an incredible year, starting with one of the most valuable wave offers out there.
“We’ve never believed in nickel and diming our sailors [passengers] – we’re staying committed to delivering epic, kid-free vacations on our fleet of not too big, and not too small, boutique-sized ships that keep sailors coming back time and time again.
“Market experts are saying that adult-only travel is expected to double in size over the next decade because of the elevated experiences they deliver, so we’re excited about the growth potential that lies ahead in 2025 and beyond.”
He added: “While our new, longer voyages offer a truly epic getaway for those who love to sail, our shorter voyages continue to be the best introductory option for travellers who haven’t tried cruising in the past but want to hop on-board to see what all the excitement is about.
“We welcome everyone to try sailing the Virgin way this year to hopefully change how they vacation for good.”