SPL Villas has unveiled its “biggest ever” peaks period marketing push, with agents offered the chance to win a villa holiday to Cyprus.
The peaks campaign also includes customer discounts of up to £400, and a case of three bottles of wine for agents.
The offers apply to travel agents booking with SPL Villas between Boxing Day and January 31, 2025.
The discounts, which are applicable across all package and villa-only holidays booked for travel during 2025, for any destination, start at £200 off bookings with a total value of £5,000-£7,999, or £400 off for those over £8,000.
SPL will be promoting the sale through its social media and email channels, as well as via key agency consortia partners, from mid-December onwards.
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Every booking made will be rewarded with a case of three bottles of wine for the agent, who will also be entered into a draw to win a villa holiday in Cyprus during 2025 according to a sliding scale of booking type.
A villa-only booking is one entry; villa-with-flights is two entries; a villa with flights and car hire or transfers will be three entries; and a Cyprus villa with flights equates to four entries.
Furthermore, SPL Villas has extended its opening hours from January 5-February 9, 2025, and will be open between 9am-7.30pm on weekdays, 10am-4pm on Saturdays and 11am-3pm on Sundays.
Last month, the villa specialist said bookings from agents now account for two-thirds of all bookings, and grew by 50% month-on-month from October.
It shifted its policy early in 2024 to engage more with the trade, leading to a fully bookable website and agreements with major trade consortia.
Laura Ingeri, general manager, said: “This has been our best ever year in terms of trade engagement and support so we’re only too pleased to be able to help them secure bookings from their customers with this discount offer – and reward them with a treat, and the chance to win their own well-deserved villa holiday, in return.
“We’re fully prepared for a positive peaks campaign and are looking forward to working with agent partners across the country while our offer campaign is live to maximise what the last 12 months have shown to be a robust and growing villa holidays market – which we’re expecting will grow even more in 2025.”