People plan to spend an average £3,000 on their main holiday and take two other trips this year, new research by easyJet and package holiday arm easyJet holidays suggests.
Almost all (97%) of those surveyed said that holidays are more important to them than ever, with a third (35%) planning to spending more on a break this year.
A third (33%) plan to take more holidays than in 2024, averaging three in 2025, with the typical break lasting 12 days.
As many as 82% of the 2,000 consumers polled said exploring somewhere new was their number one holiday priority in 2025.
Travellers are planning as early as possible to take advantage of the best available deals, with 46% looking for trips up to 18 months in advance.
More than 40% plan to harness AI to help plan their holiday itineraries, cutting hours of research, according to the study.
Hotels (51%) are overwhelmingly named as the top accommodation choice, while nearly two-thirds (63%) would consider booking a budget friendly destination such as Turkey or Tunisia, so they can stay in a higher rated property.
All-inclusive trips will be top the choice, with booking data showing more than half (56%) are taking this option. Four in five (81%) would choose to stay in an all-inclusive hotel for a month in the winter if it was cheaper than staying at home.
Montenegro, Cape Verde and Slovenia are identified as some of the new alternative destinations people will be travelling to this year, while 63% would be interested in swapping a traditional European holiday destination for somewhere further afield, such as Egypt, Tunisia or Turkey due to the added value they offer.
The study found that 30% of families plan multi-generational holidays in 2025, with 80% tailored to appeal to all family members going away together
Unsurprisingly, the most popular type of holiday booking is the classic beach break (61%). Around half of respondents (47%) will opt for at least one city break in 2025, whilst a further four in five (79%) will be pursuing a holiday that takes in the earth’s natural phenomena like the Midnight Sun in Norway, the Northern Lights, or escapes such as like walking in the Dolomites.
EasyJet chief executive Kenton Jarvis said: “This year will mark 30 years since easyJet came onto the scene to democratise travel and since then we have seen many changes to the way people holiday.
“We are always responding to new trends to ensure we offer what our customers are looking for, with many of those uncovered in our new travel report also coming through in customer behaviour.
“And we’ve launched over 40 new routes from the UK to help customers discover new destinations with more flights further afield offering great value luxury.
“Ultimately, we know how much people value their holidays and it is clear that they are considered not just a priority but essential to so many.”